http://www.bernadettecoughlin.com Bernadette Coughlin / Art Director Wed, 02 May 2012 02:35:51 +0000 http://www.bernadettecoughlin.com en http://bernadettecoughlin.com/Prilosec-OTC http://bernadettecoughlin.com/following/bernadettecoughlin.com/Prilosec-OTC Wed, 02 May 2012 02:35:51 +0000 Bernadette Coughlin / Art Director 1006417 Prilosec OTC needed a rebrand. Something bold and beautiful that would set them apart from other heartburn medications. What they needed was a voice. A point of view. Something they could stand behind for years to come. So, that's exactly what we did. Below are two rips we created to show off this new personality that is far unlike any OTC out there. Production is TBD. 'Anti-Quitters' 'Chicken & Waffles' http://bernadettecoughlin.com/Vicks-DayQuil-NyQuil http://bernadettecoughlin.com/following/bernadettecoughlin.com/Vicks-DayQuil-NyQuil Wed, 02 May 2012 02:20:55 +0000 Bernadette Coughlin / Art Director 3319809 'Pam" "Teammates' featuring Drew Brees http://bernadettecoughlin.com/Design http://bernadettecoughlin.com/following/bernadettecoughlin.com/Design Mon, 30 Apr 2012 14:49:33 +0000 Bernadette Coughlin / Art Director 855065 <img src="http://payload.cargocollective.com/1/2/69344/855065/BG_001.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/855065/BG_001_o.jpg" data-mid="4967707" border="0" align="left"/> Bergdorf Goodman, Store opening invite <img src="http://payload.cargocollective.com/1/2/69344/855065/Bendel_001-1.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/855065/Bendel_001-1_o.jpg" data-mid="4967763" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/855065/Bendel_packaging_001.gif" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/855065/Bendel_packaging_001_o.gif" data-mid="4101069" border="0" align="left"/> Henri Bendel Edibles, packaging design <img src="http://payload.cargocollective.com/1/2/69344/855065/nick_001.jpg" width="670" height="481" width_o="670" height_o="481" src_o="http://payload.cargocollective.com/1/2/69344/855065/nick_001_o.jpg" data-mid="4101075" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/855065/nick_003.jpg" width="670" height="481" width_o="670" height_o="481" src_o="http://payload.cargocollective.com/1/2/69344/855065/nick_003_o.jpg" data-mid="4101077" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/855065/nick_002.jpg" width="670" height="481" width_o="670" height_o="481" src_o="http://payload.cargocollective.com/1/2/69344/855065/nick_002_o.jpg" data-mid="4101076" border="0" align="left"/>Nickelodeon, calendar flip book <img src="http://payload.cargocollective.com/1/2/69344/855065/Truth_001.gif" width="421" height="500" width_o="421" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/855065/Truth_001_o.gif" data-mid="4101083" border="0" align="left"/> Truth, t-shirt labels <img src="http://payload.cargocollective.com/1/2/69344/855065/ING_001.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/855065/ING_001_o.jpg" data-mid="4101713" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/855065/Ing_002.jpg" width="670" height="393" width_o="670" height_o="393" src_o="http://payload.cargocollective.com/1/2/69344/855065/Ing_002_o.jpg" data-mid="4101714" border="0" align="left"/>ING, annual report <img src="http://payload.cargocollective.com/1/2/69344/855065/earthDayLogo.gif" width="670" height="393" width_o="670" height_o="393" src_o="http://payload.cargocollective.com/1/2/69344/855065/earthDayLogo_o.gif" data-mid="4101709" border="0" align="left"/>Earth Day, logo design <img src="http://payload.cargocollective.com/1/2/69344/855065/schoolLogo.gif" width="670" height="393" width_o="670" height_o="393" src_o="http://payload.cargocollective.com/1/2/69344/855065/schoolLogo_o.gif" data-mid="4101711" border="0" align="left"/>Clewiston School Supplies, logo design <img src="http://payload.cargocollective.com/1/2/69344/855065/BendelDolls_004.jpg" width="670" height="841" width_o="670" height_o="841" src_o="http://payload.cargocollective.com/1/2/69344/855065/BendelDolls_004_o.jpg" data-mid="4967677" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/855065/BendelDolls_003.gif" width="670" height="403" width_o="670" height_o="403" src_o="http://payload.cargocollective.com/1/2/69344/855065/BendelDolls_003_o.gif" data-mid="4966808" border="0" align="left"/> http://bernadettecoughlin.com/Illustration http://bernadettecoughlin.com/following/bernadettecoughlin.com/Illustration Mon, 30 Apr 2012 14:49:31 +0000 Bernadette Coughlin / Art Director 872555 <img src="http://payload.cargocollective.com/1/2/69344/872555/beachbum.png" width="670" height="513" width_o="670" height_o="513" src_o="http://payload.cargocollective.com/1/2/69344/872555/beachbum_o.png" data-mid="17042313" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/872555/scoop.gif" width="670" height="953" width_o="670" height_o="953" src_o="http://payload.cargocollective.com/1/2/69344/872555/scoop_o.gif" data-mid="5082321" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/872555/cupid.gif" width="670" height="669" width_o="670" height_o="669" src_o="http://payload.cargocollective.com/1/2/69344/872555/cupid_o.gif" data-mid="5082272" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/872555/cops.gif" width="670" height="1550" width_o="670" height_o="1550" src_o="http://payload.cargocollective.com/1/2/69344/872555/cops_o.gif" data-mid="5082326" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/872555/guys.gif" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/872555/guys_o.gif" data-mid="5084470" border="0" align="left"/> http://bernadettecoughlin.com/Saatchi-True-Blue http://bernadettecoughlin.com/following/bernadettecoughlin.com/Saatchi-True-Blue Mon, 30 Apr 2012 14:49:20 +0000 Bernadette Coughlin / Art Director 852392 <img src="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_001.jpg" width="670" height="525" width_o="670" height_o="525" src_o="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_001_o.jpg" data-mid="4067432" border="0" align="left"/>Objective was to get Saatchi employees to the internal site, register, and post how they are becoming more sustainable. Using non-traditional motivational approaches (negative reinforcement and ignorance, among others) to grab attention, the site draws the user in and allows for fun exploration and experiencing of varying points of views on current green issues.<img src="http://payload.cargocollective.com/1/2/69344/852392/divider.gif" width="670" height="5" width_o="670" height_o="5" src_o="http://payload.cargocollective.com/1/2/69344/852392/divider_o.gif" data-mid="4072424" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/consumerista_divider.gif" width="670" height="50" width_o="670" height_o="50" src_o="http://payload.cargocollective.com/1/2/69344/852392/consumerista_divider_o.gif" data-mid="4085548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/Porcus_divider.gif" width="670" height="50" width_o="670" height_o="50" src_o="http://payload.cargocollective.com/1/2/69344/852392/Porcus_divider_o.gif" data-mid="4085562" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/sustainia_divider.gif" width="670" height="50" width_o="670" height_o="50" src_o="http://payload.cargocollective.com/1/2/69344/852392/sustainia_divider_o.gif" data-mid="4085572" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_005.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_005_o.jpg" data-mid="4067451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_003.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_003_o.jpg" data-mid="4067449" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_002.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_002_o.jpg" data-mid="4067448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_004.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/852392/SaatchiTrueBlueSite_004_o.jpg" data-mid="4067450" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852392/makingsOfTheSite.gif" width="670" height="50" width_o="670" height_o="50" src_o="http://payload.cargocollective.com/1/2/69344/852392/makingsOfTheSite_o.gif" data-mid="4085584" border="0" align="left"/> http://bernadettecoughlin.com/Yoplait-End-Tags http://bernadettecoughlin.com/following/bernadettecoughlin.com/Yoplait-End-Tags Mon, 30 Apr 2012 14:49:16 +0000 Bernadette Coughlin / Art Director 855020 <img src="http://payload.cargocollective.com/1/2/69344/855020/BKDivider.jpg" width="670" height="10" width_o="670" height_o="10" src_o="http://payload.cargocollective.com/1/2/69344/855020/BKDivider_o.jpg" data-mid="4080395" border="0" align="left"/> http://bernadettecoughlin.com/I-Love-New-York http://bernadettecoughlin.com/following/bernadettecoughlin.com/I-Love-New-York Mon, 30 Apr 2012 14:49:15 +0000 Bernadette Coughlin / Art Director 853167 <img src="http://payload.cargocollective.com/1/2/69344/853167/ILoveNY_001.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/853167/ILoveNY_001_o.jpg" data-mid="4070298" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/853167/ILoveNY_002.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/853167/ILoveNY_002_o.jpg" data-mid="4070299" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/853167/ILoveNY_003.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/2/69344/853167/ILoveNY_003_o.jpg" data-mid="4070301" border="0" align="left"/> http://bernadettecoughlin.com/Yoplait-Anthem http://bernadettecoughlin.com/following/bernadettecoughlin.com/Yoplait-Anthem Mon, 30 Apr 2012 14:49:12 +0000 Bernadette Coughlin / Art Director 852988 <img src="http://payload.cargocollective.com/1/2/69344/852988/Yoplait_dressingRoom.jpg" width="670" height="477" width_o="670" height_o="477" src_o="http://payload.cargocollective.com/1/2/69344/852988/Yoplait_dressingRoom_o.jpg" data-mid="4069354" border="0" align="left"/>Yoplait is more than a delicious yogurt - it’s a path to a positive, healthy lifestyle. When you begin to feel good about what you eat, you begin to discover a sense of empowerment. Yoplait would insert a series of advertisments in dressing rooms nationwide. The entire ad will be reversed so women are only able to read the messaging through the reflection in a mirror.<img src="http://payload.cargocollective.com/1/2/69344/852988/divider.gif" width="670" height="5" width_o="670" height_o="5" src_o="http://payload.cargocollective.com/1/2/69344/852988/divider_o.gif" data-mid="4072373" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/852988/yoplait_dressingRoom002.jpg" width="670" height="507" width_o="670" height_o="507" src_o="http://payload.cargocollective.com/1/2/69344/852988/yoplait_dressingRoom002_o.jpg" data-mid="4069355" border="0" align="left"/> http://bernadettecoughlin.com/Toyota-with-Mark-Sanchez http://bernadettecoughlin.com/following/bernadettecoughlin.com/Toyota-with-Mark-Sanchez Mon, 30 Apr 2012 14:49:10 +0000 Bernadette Coughlin / Art Director 1034168 <img src="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark001 copy copy.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark001 copy copy_o.jpg" data-mid="4965852" border="0" align="left"/> The next best thing to hanging out with NY Jets quarterback Mark Sanchez is having a picture that makes it look Ike you did. “Mark & Me” is an online experience that begins with fans selecting from a wide variety of backgrounds and poses they’d like to pair with their photo with Mark. Once they’ve made their choice, they upload a digital photo of themselves, which allows their image to be inserted right into the shot. Visitors can look like they’re hanging out with Mark in the Jets locker room, on vacation, at a red carpet event, or even at their own backyard barbecue. Check it out here. <img src="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark004 copy.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark004 copy_o.jpg" data-mid="4965862" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark005 copy.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark005 copy_o.jpg" data-mid="4965868" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark002 copy.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark002 copy_o.jpg" data-mid="4965865" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark003 copy.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark003 copy_o.jpg" data-mid="4965867" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark006 copy.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/2/69344/1034168/Me-Mark006 copy_o.jpg" data-mid="4965870" border="0" align="left"/> Luckily, I didn't have to fake my photo. <img src="http://payload.cargocollective.com/1/2/69344/1034168/markPics001.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload.cargocollective.com/1/2/69344/1034168/markPics001_o.jpg" data-mid="4965894" border="0" align="left"/> http://bernadettecoughlin.com/Yoplait-Original http://bernadettecoughlin.com/following/bernadettecoughlin.com/Yoplait-Original Mon, 30 Apr 2012 14:49:09 +0000 Bernadette Coughlin / Art Director 927243